BRAND, SOCIAL AND WEBSITE PROPOSAL V2
The French G.O.A.T.
Patisserie
The G.O.A.T. of French Pastries
A two-phase approach: brand and digital essentials now, your website whenever you're ready.
The Opportunity
This engagement runs in two phases. Phase 1 gets the fundamentals in place: a refined brand, a professional email, a Google Business Profile, and a set of Canva templates so you can market confidently and consistently. Phase 2, whenever you're ready, brings the website and photography into the mix.
Starting with the brand, we'll do a light refinement on what already exists so it works consistently across every format and touchpoint, from your email signature to your social posts.
We'll also take a look at the existing Instagram and Facebook presence with ideas for building on what's already working.
What This Project Needs To Do
Based on our conversations, here are the four outcomes this project is built around.
What's Included
This project runs in two phases. Brand first, then website and marketing setup. Building in that order means everything reflects the finished brand from day one.
Phase 1 — Brand and Essentials (Current)
Securing thefrenchgoat.ca and getting everything connected, the foundation your professional email and future website will run on.
Professional email address set up using your new domain (hello@thefrenchgoat.ca). A branded email makes a real difference for credibility, especially with wholesale or event enquiries.
The current logo concept and character are strong. This refines and polishes what's already there, colours, typography, and consistency, without a full brand overhaul.
A review of your current Instagram and Facebook presence with practical ideas for building on what's already working and making the most of every post going forward.
Canva Pro set up with your brand kit loaded. Three social media post templates and one price list and menu layout template, all designed to be easy to edit and update independently.
Setup and optimisation so The French G.O.A.T. shows up in local search and on Google Maps.
Phase 2 — Website and Launch (When You're Ready)
No need to commit to this now. When the time is right, this phase covers everything needed to bring your brand to life online.
Home (with Instagram feed embedded), About, Menu and Offerings, and Contact. Built on Squarespace Core with a visual-first layout built to match the quality of what comes out of the kitchen.
Meta titles and descriptions for all pages, image alt text, URL structure, XML sitemap submission, and Google Search Console connection.
A dedicated photoshoot in the commercial kitchen capturing the G.O.A.T. at work, hero product shots, and behind-the-scenes content ready for the website and social use. Photography is coordinated and managed as part of this project.
Once everything is live, I'll walk you through how to manage and update your website independently so you feel confident making changes yourself.
Minor content updates, text changes, image swaps, and small tweaks handled by Clever Duck Marketing at no charge for the first 12 months after launch.
A Few Things To Note
This project covers everything needed to get you live and looking great. A couple of things sit outside the core scope but are worth knowing about.
- —Additional Canva templates or social media management are available and can be quoted separately.
- —Squarespace, Google Workspace, and Canva Pro fees are paid directly by you after handoff. These are outlined in the investment section.
- —Phase 2 pricing is based on current scope and rates. If there's a significant gap before you're ready to proceed, pricing will be reconfirmed at that time.
HOW LONG WILL THIS TAKE?
Phase 1 typically takes two to three weeks from kick-off. Phase 2, when you're ready, adds a further four to five weeks on top.
Project Fee & Ongoing Costs
The project is split into two phases with separate fees. Phase 1 covers the brand and essentials happening now. Phase 2 covers the website and launch whenever you're ready.
Phase 1 — Brand and Essentials
| What's Included | Investment |
|---|---|
| Domain registration and setup | |
| Google Workspace setup and professional email | |
| Light brand refinement | |
| Social media review | |
| Canva Pro setup and 4 templates | |
| Google Business Profile setup | |
| PHASE 1 TOTAL | $1,800 CAD + HST |
Due at project start
$900
50% deposit to secure the project and begin work
Due at completion
$900
50% balance due on completion
Phase 2 — Website and Launch (When You're Ready)
No commitment needed now. This is what Phase 2 will involve whenever you're ready to move forward.
| What's Included | Investment |
|---|---|
| 4-page Squarespace website, design and build. We work on the content together. | |
| On-page SEO setup and Google Search Console | |
| On-site kitchen photography, coordinated at cost | $500 CAD |
| Website walkthrough | |
| Post-launch support, 12 months included | |
| PHASE 2 TOTAL | $2,500 CAD + HST |
Due at project start
$1,250
50% deposit to secure the project and begin work
Due at launch
$1,250
50% balance due when the website goes live
ONGOING PLATFORM COSTS (PAID BY CLIENT)
The following apply once your domain and email are set up in Phase 1.
| Item | Cost |
|---|---|
| Domain name registration | ~CA$12 to $25/year |
| Google Workspace Standard (professional email) | ~CA$18.40/month |
| Canva Pro | ~CA$170/year |
Ready To Get Started?
If Phase 1 looks good, get in touch to let me know you're happy to proceed. I'll send over a short project agreement and an invoice for the deposit. Phase 2 can happen whenever you're ready, no need to decide now.
Review and sign the project agreement and pay the 50% deposit ($900 + HST) to secure your spot and kick things off.
A call to discuss brand direction, visual inspiration, and personality before any design work begins. The more you can share about what you love and what you want to move away from, the better.
Logo refinement, domain registration, and Google Workspace setup all happen in parallel. Social media review delivered with practical recommendations.
Canva Pro set up with your brand kit and all four templates designed. Google Business Profile optimised and ready to go.
Final invoice sent. Whenever you're ready for Phase 2, the website and photography, just get in touch and we'll pick up from there.
Questions Before Committing?
Not a problem. Reach out to RJONES@CLEVERDUCK.CA and we can talk it through.
